Content Creation

The Power of Visual Learning: Onboarding Videos

Return to Blog
Jared Leagan
May 10, 2024
8 min read

The first day at a new job can be overwhelming. New hires are bombarded with information, names, and faces.

man taking photo of another man

Onboarding videos can help. They offer a visual and engaging way to introduce new employees to the company.

But what exactly are onboarding videos?

Simply put, they are videos used during the onboarding process to train and welcome new hires. They can cover a range of topics, from company culture to specific job roles.

Why are they important?

Training videos can significantly enhance the onboarding experience. They can make the process more efficient, engaging, and memorable. Research shows that people remember information better when it's presented visually. This is where onboarding videos shine. They leverage the power of visual learning to improve memory retention.

But that's not all.

Employee onboarding videos can also save time and resources. They can be reused for multiple new hires, making them a cost-effective solution.

Moreover, they can be tailored to different learning styles. Whether an employee prefers to learn by watching, listening, or doing, onboarding videos can cater to their needs.

In this article, we will delve deeper into the world of onboarding videos. We will explore their benefits, how to create them, and how to integrate them into your training program.

We will also look at some successful examples of onboarding videos. And finally, we will discuss the future of onboarding videos and how they can shape the workforce.

So, whether you're an HR professional, a training coordinator, or a business leader, this article is for you. Let's dive in and discover the power of visual learning through onboarding videos.

Understanding Onboarding Videos and Their Importance

Before we delve into the benefits and creation of onboarding videos, let's first define what they are.

What Are Employee Onboarding Videos?

Onboarding videos are a type of training video. They are used during the onboarding process of new employees.

An example of an onboarding video

These videos can cover a wide range of topics. They can introduce the company's mission and values, explain job roles and responsibilities, or provide a virtual tour of the office.

The content of onboarding videos can be tailored to the company's needs. They can be as broad or as specific as required.

Why Onboarding Videos Are Essential for Modern Workplaces

In today's fast-paced work environment, efficient and effective onboarding is crucial. Onboarding videos play a key role in this process.

Here are five reasons why onboarding videos are essential:

  1. Improved Retention: Onboarding videos can help new hires retain information better. They can revisit the videos whenever they need a refresher.
  2. Engagement: Videos are more engaging than text-based materials. They can help new hires feel more connected to the company.
  3. Consistency: Onboarding videos ensure that all new hires receive the same information. This consistency is crucial for setting expectations and standards.
  4. Efficiency: Videos can deliver a lot of information in a short amount of time. They can make the onboarding process more efficient.
  5. Flexibility: Onboarding videos can be watched anytime, anywhere. This flexibility is especially beneficial for remote employees.

In the next sections, we will explore these benefits in more detail. We will also provide tips on how to create effective onboarding videos.

The Science of Visual Learning in Onboarding

Visual learning is a powerful tool in the onboarding process. It taps into our brain's natural inclination towards images and motion.

pile of color pencils

This approach can make the onboarding process more engaging and effective. Let's explore how.

How Visual Learning Enhances Memory Retention

Visual learning can significantly enhance memory retention. Our brains are wired to remember images better than text or spoken words.

When new hires watch onboarding videos, they are more likely to remember the information. This is because the visual and auditory stimuli work together to reinforce the message.

In addition, onboarding videos can be rewatched. This allows new hires to reinforce their memory and understanding over time.

Visual Learning vs. Traditional Onboarding Methods

Traditional onboarding methods often rely on text-based materials and in-person training. While these methods can be effective, they also have limitations.

For instance, text-based materials can be overwhelming. New hires may struggle to absorb all the information at once.

In-person training, on the other hand, can be time-consuming. It also requires the trainer to be physically present, which may not always be possible.

Onboarding videos, however, can overcome these limitations. They deliver information in a digestible and engaging format. They can also be accessed anytime, anywhere, making them a flexible and efficient onboarding tool.

Key Benefits of Onboarding Videos

Onboarding videos offer numerous benefits. They can transform the onboarding process, making it more engaging and effective.

black iMac, Apple Magic Keyboard, and Apple Magic Mouse

Let's delve into some of the key benefits of using onboarding videos.

Improving Employee Engagement and Retention

One of the main benefits of onboarding videos is their ability to boost employee engagement. Videos are inherently engaging. They can capture attention and convey information in a dynamic way.

This engagement can lead to better retention of information. When new hires are engaged, they are more likely to remember what they've learned. This can help them become productive more quickly.

Moreover, a well-crafted onboarding video can make new hires feel welcomed and valued. This can contribute to a positive first impression of the company, which can boost employee retention.

Cost-Effectiveness and Scalability

Onboarding videos can also be a cost-effective solution. While there may be an initial investment in creating the videos, they can be used repeatedly. This makes them a cost-effective solution in the long run.

In addition, onboarding videos are scalable. They can be used to onboard a single new hire or a large group. This makes them a flexible solution that can adapt to the company's needs.

Here are some ways onboarding videos can save costs:

  • Reducing the need for in-person training sessions, which can be time-consuming and costly.
  • Minimizing the need for printed materials, which can be expensive to produce and update.
  • Allowing for self-paced learning, which can reduce the time new hires need to become productive.
  • Providing a consistent message, which can reduce misunderstandings and mistakes that could lead to costly repercussions.

Crafting Effective Onboarding Videos

Creating effective onboarding videos requires careful planning and execution. The goal is to create videos that are engaging, informative, and aligned with your company's culture and values.

person sitting in front bookshelf

Let's explore some best practices for creating onboarding videos and how to incorporate storytelling and interactive elements.

Best Practices for Video Content Creation

When creating onboarding videos, it's important to keep the content concise and focused. Avoid overwhelming new hires with too much information at once. Instead, break down the content into manageable chunks.

Here are some best practices to follow:

  • Keep videos short and to the point. Aim for a length of 2-5 minutes per video.
  • Use clear and simple language. Avoid jargon and complex terms.
  • Include visuals to support the information. This can include graphics, animations, or real-life footage.
  • Ensure the video is high-quality. Poor audio or video quality can distract from the message.

MacBook Pro, white ceramic mug,and black smartphone on table

Remember, the goal is to create a video that is engaging and easy to understand. The more engaging the video, the more likely new hires are to retain the information.

Storytelling and Interactive Elements

Storytelling can be a powerful tool in onboarding videos. It can help new hires connect with the company and its values. Consider using real-life stories or scenarios to illustrate key points.

Interactive elements can also enhance the effectiveness of onboarding videos. This can include quizzes, interactive exercises, or opportunities for feedback. These elements can help new hires actively engage with the content, which can boost retention.

Here are some ways to incorporate storytelling and interactive elements:

  • Use real-life stories to illustrate key points. This can make the content more relatable and engaging.
  • Include quizzes or interactive exercises to test understanding and reinforce learning.
  • Provide opportunities for feedback. This can help you gauge the effectiveness of the videos and make improvements.

Remember, the goal is to create an engaging and interactive learning experience. The more engaged new hires are, the more likely they are to retain the information and apply it in their roles.

Integrating Onboarding Videos into Your Training Program

Onboarding videos should not exist in isolation. They should be integrated into your overall training program. This ensures a cohesive learning experience for new hires.

five person by table watching turned on white iMac

Aligning Videos with Learning Styles and Company Culture

Different people have different learning styles. Some people learn best by watching, others by doing, and others by reading or listening. Onboarding videos can cater to visual and auditory learners. For those who learn by doing, consider incorporating interactive elements into your videos.

Your onboarding videos should also reflect your company culture. They should convey your company's values, mission, and work environment. This helps new hires understand what to expect and how to fit in.

Measuring Success and Gathering Feedback

To determine the effectiveness of your onboarding videos, you need to measure their success. This can be done through surveys, quizzes, and feedback sessions. You can also track engagement metrics, such as view count, completion rate, and time spent watching.

Here are some ways to measure success and gather feedback:

  • Conduct surveys or quizzes after each video to assess understanding and retention.
  • Hold feedback sessions to gather qualitative data. Ask new hires what they liked, what they didn't, and what they found most helpful.
  • Track engagement metrics. High engagement rates can indicate that your videos are effective and engaging.

Remember, the goal is not just to create onboarding videos, but to create effective onboarding videos. By measuring success and gathering feedback, you can continuously improve your videos and make them more effective.

Case Studies: Successful Onboarding Video Implementations

Learning from others' successes can be a great way to improve your own onboarding videos. Let's look at some companies that have effectively used onboarding videos.

Companies That Got It Right

One company that stands out is Zappos. Known for its unique company culture, Zappos uses onboarding videos to convey this culture to new hires. The videos are fun, engaging, and perfectly capture the Zappos spirit.

Another company that has successfully used onboarding videos is L'Oréal. The beauty giant uses videos to introduce new hires to the company's history, mission, and values. The videos also provide a glimpse into the company's work environment and day-to-day operations.

Finally, let's look at Microsoft. The tech giant uses onboarding videos to train new hires on its products and services. The videos are informative, easy to understand, and accessible to all employees, regardless of their technical knowledge.

silver click pen

These companies show that onboarding videos can be a powerful tool for introducing new hires to your company. They can convey your company culture, educate new hires about your products and services, and provide a warm welcome to your team.

The Future of Onboarding Videos

As we move forward, the role of onboarding videos in employee training is set to grow. With advancements in technology and shifts in workplace dynamics, the future of onboarding videos looks promising.

Emerging Technologies and Trends

One trend to watch is the use of virtual reality (VR) in onboarding videos. VR can provide immersive, interactive experiences, making onboarding more engaging and memorable.

a computer circuit board with a brain on it

Another trend is the use of artificial intelligence (AI) to personalize onboarding videos. AI can analyze an employee's learning style and adapt the video content accordingly, making the onboarding process more effective.

An AI icon, symbolizing the use of AI in personalizing onboarding videos

Lastly, with the rise of remote work, onboarding videos will become even more crucial. They can provide a consistent onboarding experience to employees, regardless of their location.

These trends show that onboarding videos are not just a current fad, but a future necessity. They will continue to evolve and play a crucial role in employee onboarding and training.

Conclusion: Embracing Onboarding Videos for a Better Workforce

In conclusion, onboarding videos are a powerful tool for modern workplaces. They leverage the power of visual learning to enhance the onboarding process, improve employee engagement, and contribute to a more productive workforce.

Onboarding videos are not just about conveying information. They are about creating an engaging, memorable, and personalized experience for new hires. They help set the tone for the company culture, clarify roles and expectations, and foster a sense of belonging.

Recap of Key Takeaways

Throughout this article, we've explored the science behind visual learning and its impact on memory retention. We've also delved into the benefits of onboarding videos, from cost-effectiveness to scalability.

We've provided insights into creating effective onboarding videos, integrating them into your training program, and measuring their success. We've also looked at the future of onboarding videos, with emerging technologies like VR and AI promising exciting possibilities.

Next Steps for Your Onboarding Strategy

As you move forward, consider how you can incorporate onboarding videos into your training program. Start by identifying the key messages you want to convey, then think about how you can present them in a visually engaging way.

Remember, onboarding videos are not a one-size-fits-all solution. They should be tailored to your company culture, your employees' learning styles, and your specific onboarding goals. With careful planning and execution, onboarding videos can be a game-changer for your workforce.

Ready to work with a top web design company?