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website performancepage speedconversion optimizationseo
Contact us today to discuss how we can help your business achieve its digital goals.
Your website is often the first impression people have of your business. If it takes too long to load, that first impression may be your last. In today’s digital world, users expect fast, responsive websites. Anything less will cost you.
Slow websites hurt your credibility, reduce conversions, and negatively impact search engine rankings. The good news is that you can fix these issues, and the improvements can bring immediate and measurable results.
A slow website isn't just frustrating. It is a measurable problem that affects your bottom line. Google recommends that your site loads in under 2.5 seconds. Most users will abandon a page that takes longer than 3 seconds.
Here’s what slow performance looks like:
The longer your site takes to load, the more visitors you lose. If you are paying for ads or running campaigns, a slow website wastes that investment.
For example, if your website earns $1,000 per day and loads three seconds slower than average, you could lose up to $100,000 per year in missed conversions.
Google uses page speed as a ranking factor. A slow site can drop your position in search results, making it harder for people to find you. That means fewer organic leads and a greater dependency on paid ads to stay visible.
People are impatient. If your site is lagging, they are far less likely to stick around. Even a well-designed site will lose its impact if it takes too long to load. This damages your brand and causes visitors to leave before engaging.
There are several common reasons why websites slow down:
At ProStart Solutions, we treat performance as a core feature, not a final touch. Here are a few of the steps we take to optimize speed:
We compress and resize images to reduce file sizes without sacrificing quality. This alone can have a big impact on loading speed.
We remove unnecessary code, defer non-critical scripts, and streamline assets so your site runs as efficiently as possible.
We deploy websites to fast, globally distributed networks using modern platforms like Cloudflare Pages. This ensures your content reaches users quickly regardless of their location.
Caching improves speed by storing lightweight versions of your site. Lazy loading ensures that images and media load only when they are needed.
We use tools like Google Lighthouse and monitor Core Web Vitals to make sure your site stays fast over time. Ongoing testing and improvements are part of our process.
A slow website is not just annoying. It is a direct threat to your business performance. You lose traffic, leads, and revenue every second your site underperforms.
If you want to grow your business online, performance should be a top priority. We can help you get there.
Contact us today for a free performance audit and let’s make your website faster, stronger, and built to convert.